Webinars: Connect. Engage. Educate: Today’s Chile
objective
Update key writers on the latest Chilean wine trends. Provide opportunity to taste a range of Chilean wines that demonstrate the quality, diversity and commitment to sustainability of the Chilean wine category
strategy
Produce informative, engaging and educational webinar complete with curated set of companion samples. Provide opportunity to taste the wine with winemakers, Zoomed in from Chile
results
Attendance including writers from top outlets including Bloomberg, The Washington Post, Houston Chronicle, Wine Business Monthly, Forbes.com Beverage Media Group, MassLive.
writers attended webinar and received companion wines
minutes average participation time per writer
total hours of media engagement
*Coverage spanning trade and consumer outlets across multiple categories, print, digital and broadcast, including wine, travel, luxury and business.