Welcome to the
Creative Palate Reading Room.

There is one “mistake” made daily in the wine industry but it is not a mistake or even an “honest mistake”; it’s just wrong. Varietal is an adjective; variety is a noun.

What once was aspirational is now exclusionary, making customers (who make these trips possible) feel invisible due to their lack of followers.

We are in a shifting moment in alcohol consumption. Gen Z drinks substantially less than their elders and drinks less regularly and less excessively

They’re both b*llocks. But that doesn’t stop wine businesses from spending their time thinking they aren’t.  Seg­ment­ing people by age group co­horts is a lazy mar­keter’s idea of a clev­er mar­ket seg­ment­a­tion.

We should say “no” more than we do. But we are predisposed to “yes”. Here’s how no-cost market research can help. As it happens, the wine business is one where a lot of people take the easy route and say “yes”.

A growing group of important retailers have signed up to the Sustainable Wine Roundtable Bottle Weight Accord – an agreement to reduce the average weight of the 750-ml still-wine bottles they sell by the end of 2026.

A question: do you choose wine brands that are environmentally sustainable, organic, biodynamic, vegan, or natural? Your answer – and the answers of thousands of wine drinkers – tells us about a lot more than wine. It tells us about ourselves.

There seem to be two camps when it comes to alternative packaging in wine. One believes change is not just inevitable, but essential, the other is still firmly of the view “if it ain’t broke …”.

As the algorithms change, keeping up with social media is becoming more and more stressful. Felicity Carter asks the experts how to navigate the changes.

The landscape of global wine consumption has experienced a series of intriguing shifts since 2009… marked by changes in top consuming countries and evolving trends.

NFTs do not introduce anything to the wine world that it does not already have, except maybe more fraud as they are hyped…Realizing this, the legitimate merits of different methods of guaranteeing wine authenticity can take center stage.

Non-alcoholic wines have been around for years. But, you may have wondered: “What exactly is non-alcoholic wine?” “How is it made?” “Is it any good? …As you might have guessed, it’s not as good as “real” wine but it does have a lot of similarities.

Researchers at the University of Rio Grande in Brazil claim that secondary fermentation produces the same wines, irrespective of if they are produced using the traditional  or Charmat technique.

It’s difficult to express the granularity of Somm AI’s reporting capability. Moreover, it’s hard for this writer to imagine a medium or large-sized winery seeking on-premise placements to operate without access to its data.

Like many things in wine it’s an ancient tradition dating all the way back to the mid-20th century. Set up to help small chateaux – who aren’t backed by a big conglomerate – get some early cash flow. Except…

Erica Duecy, a keynote speaker at the Wine2Wine business forum, had some bad news about the state of American journalism.

A new, authoritative report shows that younger folks just aren’t as enthusiastic about wine as their parents were. That enthusiasm gap is showing up in sales of wine.

 Woodchester Valley vineyard  is the toast of the wine world after its 2021 vintage was judged one of the best Sauvignon Blancs in the world at a prestigious blind-tasting.

JaneAnson.com commissioned an article on how the new ChatGPT technology can be used within the fine wine industry.

Environmental, social, and governance metrics will soon be the global standard to which the wine industry will need to comply.

Red wines might dominate the world market, but the thirst for white wine is growing.

The bloc sees carbon farming as a way to combat climate change, but NGOs and small-scale farmers aren’t keen.

People react to criticism in different ways. No one likes to hear that they’ve fallen short or that they could do better.

So let’s have an honest chat about the “natural wine” thing, shall we? But let’s make sure we put it in context too.

While growth in the wine market is by no means a given these days, marketers combining the right mix of insight and creativity in their brand propositions are continuing to gain ground.

The Business Journal asked key professionals about what’s hot for wine packaging design, particularly how a global movement by governments and consumers toward environmental sustainability is affecting vintner decisions on container materials.

Putting your wine in a blender can make it taste better, and while that sounds strange, it’s actually a thing.

The niche regions and lesser-known grape varieties that importers see as potential new sources for significant wine sales.

I am not against press trips, per se. I do believe , that the current structure of press trips is sorely in need of an overhaul.

What happened to our US-based refillable glass bottle systems?

Drinking culture has given rise to a ‘mummy needs wine’ mentality, author claims

Sometimes it can be wiser to stand back from the latest technology craze…

Two British men have been charged over claims of a massive wine fraud.

Most wines are adorned with a capsule atop the bottle. Screwcap bottles emulate them.

Are wine capsules a crucial element of the theatre of opening a bottle or a crime against humanity?