the Right Event. The Right People. The Right Relationships: Spain’s Great Match

objective

Increase awareness for the quality and diversity of wines and foods from Spain through the 2021 Spain’s Great Match NY.

strategy

Media relations to secure key media attendance, drive consumer ticket sales and generate post-event coverage.

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results

Attendance included top national food, wine, business, and lifestyle writers/outlets.
Highlights: Bon Appetit, New York Times, The Wall Street Journal, Wine Spectator, Wine Enthusiast, Forbes.com, Restaurant Business Magazine, The Splendid Table, Vintner Project.
members of the media attended, and consumer tickets sold out
%
of consumer tickets sold out
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