What you get: Wine geek, researcher, outstanding writing skills and creative brand positioning
Mimi Thompson writes. From initial descriptions provided by every wine client – “our special terroir,” “our high-quality wines,” “we spent money improving ….” Mimi creates a distinctive personality and profile for each winery, winemaker, and their wines. An accomplished interviewer and researcher, Mimi is able to extract details and nuggets of information that bring her subject matter to life.
Writing has always been part of Mimi’s professional life, helping to secure coverage in the likes of The Wall Street Journal, BusinessWeek and USA Today. Stints at top PR agencies included working on accounts such as Laphroaig single malt whiskey, Delamain Cognac, Bollinger champagnes and Romanoff caviar, as well as the launch of Kevin Zraly’s seminal The Windows on the World Wine Course, the fastest-selling hardcover wine book by a new author. A growing interest in wine led to a position at New York’s International Wine Center, where Mimi earned the Wine & Spirits Trust Diploma before taking on the role of Education Director for the Sommelier Society.
When not playing with words, Mimi is inventing cocktails and organizing her next overseas trip. A born traveler, Mimi grew up in Belgium, England and Australia and speaks French and German, learned at her Austrian mother’s knee, plus enough Spanish to get her into trouble.