Sampling & Submissions: Communicate Bruno Paillard’s reputation for quality and elegant Champagne
objective
Build awareness for Maison Bruno Paillard as a prized producer of elegant, pure, dry and longer-matured champagnes. As a noted pioneer being the first Champagne house to state the date of disgorgement on each bottle. A second-generation, family-owned Maison that blends the best qualities of a small Champagne house and a large producer.
strategy
Strategic and consistent submissions to national wine rating and review outlets. Geo-targeted sample program to national media and writers in key markets. Ongoing pitching of news and releases.
results
Blanc de Blanc Grand Cru poured at the 2020 Wine & Spirts Top 100 event. Coverage spanned trade and consumer outlets across multiple categories, print, digital and broadcast, including wine, travel, luxury and business. Highlights: New York Times, Robb Report, Los Angeles Times, Wine Spectator, Wine & Spirits, Wine Enthusiast, Vinous, Vinography, Forbes, Vinepair
agency-secured articles
total impressions
*Stats are pulled from Cision media monitoring service and don’t include articles behind paywalls or not picked up by service.